Branding Part 5

What is a Style Guide?

In branding, a style guide is a specialised design document produced by a business which lays out how a particular brand identity should be represented in different contexts. This helps to ensure that a brand or product is represented exactly how it’s parent company wants it to be.

You can see some great industry examples of style guides here. In big businesses like these, branding is vital, so a style guide is extremely important for helping them to keep control of their public-facing identity. Now let’s hear from Ben Bowen one more time for more information about why style guides are important for Branding.

Now let’s move on to expand our knowledge of digital publishing with Adobe InDesign by exploring some considerations for creating multiple-page documents.

In our fifth and final video tutorial Ali Blackwell goes deeper into Adobe InDesign and demonstrates how to create a multi-page style guide for your brand.

Your Assignment

‘Using Adobe InDesign, create a multi-page style guide for your new brand.’