Food Truck Branding Project

Objective: Students will create the concept for a food truck and create a consistent brand for a food truck business.

Learning Outcome: I can use graphic design elements and techniques to create consistent branding for a truck wrap, logo, and menu

Directions:

Part 1

1.       Answer the brainstorming questions to help you plan for your food truck business. Brainstorm document

2. Sketch out at least 3 different logo possibilities for your brand.

3.       Create a logo for your business

Part 2

3.       Sketch out what the truck will look like. (Templates are available).  Temp 1  Temp 2    Temp 3  Temp 4  Temp 5

4.       Transfer the design for the truck to the template in Photoshop / Illustrator.  Illustrator Template 1        Template 2         Template 3 

Part 3

5.       Create a menu for the food truck

This project is new and still in progress. Please see the attached documents for details that may help with the project.

Food Truck Project 1

Food Truck Project 2

7.      Check the requirements for each of the assignments.

Student Examples