Packaging Design Part 2

Decals

Short for ‘Decalcomania’; creating a traditional decal involves transferring printed or engraved designs onto surfaces like metal, ceramic, or plastic. The practise dates back to the 18th century, but it’s commonly used in modern product design to give packaging a stronger sense of brand identity.

Unlike other types of product branding like labels, decals are usually designed not to be removable, so they become a permanent part of a product’s design. For this reason, it’s important to include decals in a 3D product vizualisation in order to get an accurate sense of the final appearance.

You can see plenty of examples of product packaging with decals in this product design gallery by factor product.

Adobe Dimension allows us to add decals to our designs by converting 2D images and applying them to a 3D surface.