Like all design elements, your choice of fonts and typography has an impact on the meaning of your work. For example, we all know that bold type automatically becomes more prominent, and italic type suggests emphasis - principles like these can be used to great effect when selecting typefaces to convey your meaning.

In the example below, notice how the same set of words can be completely transformed by a different choice of typeface.

In our next video tutorial Colin will be using some of the principles we’ve discussed to create a poster incorporating both imagery and elements of typographic design. Here’s an example of a beautiful typographic poster to show you the type of project you’ll be creating as part of your second creative assignment.

To finish off, take a look at this Adobe blog post on typographic posters for some more inspiration.

The use of Lettering to help create style: