The Greatest Brandversations

For brands, it’s all about highlighting what sets you apart from your competition. Companies spend millions of dollars just to develop an identity and tone that will make them recognizable. 

It becomes a battle of which brand can become the most compelling and relatable to the people. 

But what if we try to look at their similarities for once? 

Romania-based designer Stefan Asafti asked this question by creating Brandversations. This project changes how we see companies by putting what they have in common as the mantelpiece of this conversation starter. 

You will see different brands interacting with each other by exchanging logo design, tone, and history. Asafti switched up the slogans of each brand dating back to the ’40s and ’50s. This gave more meaning to the saying and challenges the way consumers perceive them.  

“This is a project about brands—the great brands of the modern world—which have build quite a history for themselves as the years went by,” the designer described their project. 

Expect to see business logos of giants from industries such as technology, food, and more.